Ethnic communities are amongst the
wealthiest, educated and evolving communities in the market. Recent statistics
indicate that multicultural consumers and customers spend more than the average
American across different product groups. The ethnic segment comprises of
people from different countries residing in America. The segments include
people from Spain, India, Bangladesh, Pakistan, Eastern Europe and more. The
Indian Asian community forms a major chunk of these segments. An Asian Indian internet agency provides their expertise in tapping these markets. Statistics show that
Asian Americans make up 5% of the total US population. The total buying power
of this community is larger than the GDP of Switzerland. Approx 45% Asian
Americans attend cultural festivals and events along with spending the most on
food and shopping compared to other segments. These agencies provide the clients
with comprehensive marketing and advertising services to target the ethnic
markets.
The
ethnic services provided by an Asian Indian internet agency have its own pros
and cons. The main advantage of these agencies is that it is managed by a
multicultural team with multilingual capabilities. Thus they can effectively
help the clients and the brands to communicate with the ethnic communities. The
creative teams in these agencies understand that normal advertising techniques
miss out on the historical, cultural, demographic and contextual elements in regards
to the ethnic markets. They plan media strategies by applying multicultural emphasis on
these segments to churn out result oriented solutions. These agencies offer
services with a wide range of media outreach across several platforms like:
·
TV
·
Radio
·
Print
·
Online
Online
services provided by an Asian Indian internet agency include Media Planning
& Buying, Grassroot Marketing, Creative, E-mail Marketing, Market Research,
Event Management, Social Media Marketing and much more. Most of the brands
don’t have a multicultural team in place. These agencies have an amalgamated
management from different culture and places. They come in very handy in
regards to writing copy, slogans in foreign languages. This helps in conveying
the essence of the advertising message as the ethnic segment can relate to a
brand in a better way. These agencies also provide translation services for the
brands. An Asian Indian internet agency focuses on the differences in
socio-economic, region and country of origin to gauge how the segments respond
to the marketing messages.
Media Morphosis is a full-service multicultural marketing and advertising agency specializing in marketing to Asian
American consumers (including Chinese, Korean, Vietnamese, Japanese, Filipino
and South Asian). It has an in-depth and extensive experience of marketing
across a broad range of consumer products and services for numerous clients.
